I’m Sofi — a creative consultant and visual storyteller. I love to tell stories through powerful visuals and thoughtful image consulting.

For over a decade, I’ve worked at the intersection of luxury fashion and sport, blending refinement with raw, unfiltered energy. My work is all about capturing what makes someone — or something — truly unique. The way a brand carries itself, their character, their style. The essence and personality within it. Those are the details that move me. My approach combines sharp creative vision with a deep understanding of how content drives cultural relevance and long-term brand equity.

I don’t just create content — I build mood, atmosphere, and identity. Through photography and film, I tell stories that feel lived-in and true. Every frame is crafted to reflect the soul of the subject — whether it’s a brand, a team, or a single moment on or off the court. I aim to create visuals that feel elevated yet real - always aligned with a bigger narrative and brand goal. 

This is where authenticity leads. Where the story comes first.