I’m Sofi — a creative director with a love for real stories, told through powerful visuals and thoughtful image consulting.

For over a decade, I’ve worked at the intersection of luxury fashion and sport, blending refinement with raw, unfiltered energy. My work is all about capturing what makes someone — or something — truly unique. The way a brand carries itself, their character, their style. The essence and personality within it. Those are the details that move me.

I don’t just create content — I build mood, atmosphere, and identity. Through photography and film, I tell stories that feel lived-in and true. Every frame is crafted to reflect the soul of the subject — whether it’s a brand, a team, or a single moment on or off the court.

This is where authenticity leads. Where the story comes first.