I’m Sofi — a creative director with a love for real stories, told through powerful visuals and thoughtful image consulting.

For over a decade, I’ve worked at the intersection of luxury fashion and sport, blending refinement with raw, unfiltered energy. My work is all about capturing what makes someone — or something — truly unique. The way an athlete carries themselves, their habits, their style. The elegance of the game, the grit behind it, and the personality within it. Those are the details that move me.

I don’t just create content — I build mood, atmosphere, and identity. Through photography and film, I tell stories that feel lived-in and true. Every frame is crafted to reflect the soul of the subject — whether it’s a brand, a team, or a single moment on or off the court.

This is where style meets sport. Where authenticity leads. Where the story comes first.